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Beginner’s Guide: Creating Audiences and Events Based on URL Parameters

Welcome to a beginner's guide on creating audiences and events (pixels) based on URL parameters in ad:personam Self Serve DSP. This powerful feature allows you to target specific user segments and track their interactions with your website. In this article, we will walk you through the process of creating audiences and events based on URL parameters and provide easy examples to help you get started.

The default condition to create audiences and conversion pixels in ad:personam Self Serve DSP is using the following elements:

“View a URL” that “contains” [insert URL]

Let's look at some examples to illustrate how you can utilize this feature:

Example 1:
Suppose you want to track conversions when a user views the basket page on your website. In this case, you would create a condition for the pixel to fire (conversion tracking) when the URL contains “/basket”.

View a URL that contains: “/basket”

Example 2:
Let's say you want to create audiences for users who visit specific product pages on your website. For instance, you have different product categories such as iPhones and Android phones. You can segment users based on these categories using URL parameters.

View a URL that contains: “/product/iphone”
View a URL that contains: “/product/android”

By setting up these conditions, you can easily create separate audiences for users interested in iPhones and Android phones.

By creating audiences and events based on URL parameters, you can precisely target users who have interacted with specific pages on your website. This allows you to deliver tailored messaging, optimize your , and enhance your overall marketing effectiveness.

Take advantage of this powerful feature in ad:personam Self Serve DSP and start creating audiences and events based on URL parameters to drive better results for your advertising campaigns.

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