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ad:personam Reporting Dashboard: A Comprehensive Guide to Metrics and Visualization


Welcome to a comprehensive guide on the ad:personam . As a web-based data visualization tool powered by Looker (formerly known as Google Data Studio), the ad:personam Dashboard empowers users to track key performance indicators (KPIs), visualize trends, and compare campaign performances over time. In this article, we will explore the purpose of the ad:personam Looker dashboard and delve into the metrics displayed within.

The Purpose of the ad:personam Looker Dashboard:

The ad:personam Looker dashboard serves as a centralized hub for monitoring and analyzing campaign performance. Leveraging the robust capabilities of Looker, this dashboard provides users with actionable insights to optimize their advertising strategies. It offers a user-friendly interface that enables visualizing data, uncovering trends, and making data-driven decisions.

The ad:personam Dashboard is a web-based data visualization tool created with Looker (formerly known as Google Data Studio) that helps users track key KPIs, visualize trends, and compare performances over time.

The Dashboard's underlying data sources include different reporting datasets retrieved daily via Xandr Reporting service and connected to the dashboard via ad:personam Google BigQuery connector.

  • Every has a unique dashboard, which includes the data relative to its .
  • The reports are updated once daily at 8:00 AM CET.
  • The dashboard can be shared, copied, downloaded, or printed by every user having access to it.
  • The cost metrics are set to your advertiser_currency.
  • The timezone of all the reports is Europe/Berlin/CET.

Datasets in the Dashboard:

The ad:personam Looker dashboard draws information from various reporting datasets. These datasets include:

  1. Advertiser Analytics: Provides insights into the performance of your campaigns.
  2. Geo Analytics: Focuses on geographical performance, allowing you to analyze across different regions.
  3. Site Performance: Offers data on the performance of different site domains in your campaigns.
  4. Network Attributed Conversions: Tracks conversions attributed to your campaigns.
  5. Segment Performance: Provides analytics on the performance of audience segments.
  6. Reach and : Measures the reach and frequency of your campaigns.

Dashboard Tabs:

The ad:personam Looker dashboard is divided into three main tabs, each offering unique perspectives on campaign performance. These tabs are:

  1. Quick Stats: This tab provides a snapshot of the main delivery data of your campaigns. It includes top-line stats such as impressions, clicks, total cost, KPI, and view rate. Additionally, it offers insights on delivery by day, campaign performance, creative performance, and geo performance.
  2. Audience: The Audience tab offers an overview of the sites and audience targeted in your campaigns. It includes metrics such as user reach, frequency, site categories and domains, segment performance, sellers, and supply and device types.
  3. Events: The Events tab monitors the performance of your pixels. It provides data on post-view and post-click conversions, pixel feed, and time lag.

Interactive Visualization:

The ad:personam Looker dashboard provides interactive controls that allow users to create rich and customizable experiences. Here are some of the key interactive features:

  1. Date Range Control: Customize the timeframe of the report using the date range control, which offers a calendar widget to adjust the time period.
  2. Drop-down List: Select from a list of options, including campaign, creative name, geo country name, seller member name, supply type, pixel name, and post-click or post-view, to filter and refine the displayed data.
  3. Chart Cross-Filtering: Interact with one chart and apply the interaction as a filter to other charts in the report, enabling deeper analysis across multiple metrics simultaneously.
  4. Drill Down into Your Data: Gain deeper insights by drilling down into your data, revealing additional levels of detail within a chart.
  5. Optional Metrics: Customize the columns or fields displayed in the chart by selecting the desired metrics to focus on.
  6. Export Data: Easily export chart data for use in other tools or further analysis. Choose from export options such as CSV, CSV (Excel), or direct export to Google Sheets, while retaining formatting options.

The ad:personam Looker dashboard empowers advertisers to gain valuable insights and make data-driven decisions to optimize their campaigns. By leveraging the comprehensive metrics and interactive visualization tools provided within the dashboard, users can uncover trends, track performance,

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