Cookieless posts

ad:personam Cookieless Audience Targeting enables advertisers to reach specific audiences based on household characteristics and behaviors without relying on traditional cookies. This innovative approach enhances privacy compliance while allowing precise targeting across various media platforms, such as video and mobile apps. By leveraging detailed audience segments, advertisers can craft effective campaigns that resonate with users and align with current privacy standards.

ad:personam CTV segments offer advertisers a cookieless and privacy-focused approach to target campaigns within the connected TV landscape. Utilizing contextual cues, TV viewership patterns, and household characteristics, these segments enable precise targeting for engaging and compliant campaigns. This strategy enhances ad relevance and fosters audience trust while maximizing campaign performance.

Mobile targeting in ad:personam Data Marketplace offers a privacy-focused approach to engage users on mobile devices. By utilizing cookieless segments based on contextual information and audience insights, advertisers can execute relevant campaigns that enhance user engagement while complying with privacy standards. This strategy allows for precise targeting and effective ad delivery in mobile environments.