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This guide details the steps to set up a campaign in ad:personam. Ensure you have an active subscription, uploaded creatives, and a conversion pixel. Select a campaign template, name your campaign, define the budget, and set flight dates. The guide also includes geography targeting, device options, brand safety measures, ad frequency control, and optimization settings. Follow these steps to effectively engage your audience and maximize your campaigns

This glossary serves as a reference to help you understand the various terms and components involved in creating and managing your campaigns within ad:personam DSP. Familiarizing yourself with these terms will enhance your campaign setup experience and improve your advertising strategy.

Learn how ad:personam’s partnerships with global inventory providers like Google and Microsoft enable campaign delivery in multiple countries. Discover how to access domain lists and inventory availability for your campaigns.

The Data Marketplace in ad:personam offers a curated collection of targeting segments to enhance campaign effectiveness. Advertisers can access detailed audience data, including Microsoft In-market Audiences and contextual targeting options, to reach high-quality audiences across various digital formats.

Discover how to target ready-to-buy audiences with Microsoft In-Market Audiences on ad:personam. This guide covers key benefits, campaign setup, and creative requirements to optimize your advertising efforts for higher conversion rates.