Welcome to the world of programmatic advertising! If you're new to this, don't worry. We've got you covered. Think of this guide as a simplified roadmap to creating your campaign using the ad:personam Self Serve DSP, especially if you have experience with Google Ads or Facebook Marketing. Let's get started!
Before you begin, ensure you have the following in place:
- An active subscription (to activate the campaign)
- One or more uploaded creatives
- At least one conversion pixel (unless you're setting up a CPC campaign)
If you've checked off everything on this list, you're ready to move on.
Creating Your Campaign:
- Access the Campaigns tab: This can be found on your Advertiser Snippet Page. Click on the “+” button and select your campaign type.
- Choose your template: Depending on your subscription type, you can choose one of our pre-designed templates.
This is your primary campaign setup step. Here, you will set your campaign's basic identifiers and constraints.
- Campaign Name: A distinct name to help identify your campaign in the app and reports. Its character limit is 255.
- Flight Dates: These specify your campaign's duration. Your campaign's start date cannot be set for the same day as creation due to the audit process for ad creatives. Note, however, that while you can change the end date later, the start date is immutable once set. The campaign will only begin once the associated invoice has been paid and the ad creatives have been audited.
- Budget: The total amount you intend to spend on your campaign. This amount must be a positive integer and should not contain any decimals, commas, dots, or currency symbols. Once set, this budget will be added to the campaign invoice.
- Countries: Here, you can select one or multiple countries to deliver your campaign.
- Regions: You can narrow down your targeting by selecting specific regions or states within your chosen countries.
- Cities: If you want to get even more specific with your targeting, you can select individual cities, but only if you have selected a region and are not targeting more than one country.
- Allow/Block List: An optional field where you can specify a list of domains to either target or exclude from your campaign.
This section allows you to specify what types of devices and platforms you want your ads to appear on, and who should see them.
- Device Targeting: You can choose to target all devices or specify types such as Desktop, Mobile, or Tablet.
- Inventory Type: You can choose where your ads should run: Mobile Web, Web, or App.
- Segment Targeting: This option lets you select your target based on a selected template.
- Frequency: You can set a cap to control the number of times a single user sees your ad in a day (imps per day/per user) or throughout the campaign (imps per lifetime/per user).
- Day Part: This option allows you to specify the time of day when your ads will be displayed, based on the user's timezone.
- Predicted IAB Viewability Rate: Here, you can set a target viewability rate according to the IAB standard. This refers to the predicted likelihood of your ad being viewable.
Finally, this step involves the selection of your creatives, the definition of your optimization goals, and the setting of performance limits.
- Creatives: This is where you select the actual ads you want to run in your campaign.
- Optimization Type: This option lets you define the metric your campaign should optimize for: cost per click (CPC), cost per action (CPA), or reach.
- Pixel: Here you specify a conversion pixel that your bid strategy will use for optimization. This pixel will also be used for conversion reporting.
- Goal Value: Set the target value for your optimization here. This is disabled when “Reach” is selected as the optimization type.
- Max average CPM: This is your bid limit for the average cost per thousand impressions, which helps you estimate the number of impressions you will deliver against your budget. Setting a higher CPM helps you access better inventory.
Each of these steps is integral to creating a well-targeted and effective advertising campaign. Make sure to consider each setting carefully to maximize your campaign's performance and efficiency.