Ctv posts

Learn how to set up a Netflix campaign on ad:personam. This guide covers key benefits, step-by-step instructions, and important campaign settings to help you engage premium audiences effectively.

ad:personam CTV segments offer advertisers a cookieless and privacy-focused approach to target campaigns within the connected TV landscape. Utilizing contextual cues, TV viewership patterns, and household characteristics, these segments enable precise targeting for engaging and compliant campaigns. This strategy enhances ad relevance and fosters audience trust while maximizing campaign performance.