Ctv posts

Learn how to set up a Netflix campaign on ad:personam. This guide covers key benefits, step-by-step instructions, and important campaign settings to help you engage premium audiences effectively.

This guide details the steps to set up a campaign in ad:personam. Ensure you have an active subscription, uploaded creatives, and a conversion pixel. Select a campaign template, name your campaign, define the budget, and set flight dates. The guide also includes geography targeting, device options, brand safety measures, ad frequency control, and optimization settings. Follow these steps to effectively engage your audience and maximize your campaigns

ad:personam CTV segments offer advertisers a cookieless and privacy-focused approach to target campaigns within the connected TV landscape. Utilizing contextual cues, TV viewership patterns, and household characteristics, these segments enable precise targeting for engaging and compliant campaigns. This strategy enhances ad relevance and fosters audience trust while maximizing campaign performance.