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A Step-by-Step Guide to Setting Up a Connected TV Campaign

() offer a unique opportunity to engage audiences on the big screen and expand your brand's presence. With ad:personam's Self Serve DSP, you can easily set up and optimize your CTV campaigns for maximum impact. In this guide, we'll walk you through the process of setting up a Connected TV campaign, highlighting the key modifications and considerations specific to CTV advertising.

Device Targeting

  • By default, TV, game consoles, and setup boxes are the targeted device types for Connected TV campaigns.
  • This default setting ensures your ads are served on compatible devices and platforms, maximizing your on the big screen.

Inventory Type

By selecting specific types, you can further refine your campaign's reach and targeting.

  1. Select “Web” to run your ads on standard websites accessible through browsers on TV, game consoles, and setup boxes.
  2. Choose “App” to run your ads within applications installed on TV, game consoles, and setup boxes.

Video Context

This selection allows you to align your ads with specific moments during the viewing experience, maximizing their impact and engagement.

  1. Select “Pre-roll” to have your played before the start of CTV content.
  2. Choose “Mid-roll” to have your ads played in the middle of CTV content.

Segment Targeting

  • Explore segments that allow you to target device platforms or specific TV .
  • This targeting strategy ensures that your ads are delivered to audiences who are most likely to be interested in your message, improving campaign effectiveness.

Goal Value

  1. The default optimization type for CTV campaigns is “Cost per View” ().
  2. CPCV measures the cost per completed view, reflecting how much an pays for each instance when their video is watched in its entirety.
  3. Set a for your CPCV target, ensuring it is lower than 1 for effective campaign optimization.

Setting up a Connected TV campaign with ad:personam's Self Serve DSP provides an excellent opportunity to engage audiences on the big screen. By following the step-by-step process, including device targeting, inventory type selection, video context choices, segment targeting, and optimizing for CPCV, you can create impactful CTV campaigns that captivate your target . Remember to consider each modification carefully to maximize the effectiveness and efficiency of your Connected TV advertising efforts.

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