Reporting posts

The DSP Reports service within ad:personam offers advanced analytics for advertising campaigns, featuring customizable reports and up-to-date insights. Learn how to effectively utilize these reports to optimize your strategies and improve performance.

The ad:personam Google Looker Studio Connector allows users to connect their advertising campaign data for enhanced analysis. This article provides a step-by-step guide to using the connector, setting up calculated fields, and understanding authorization processes.

Insight CoPilot is an AI-driven service designed for marketers, simplifying complex data into actionable insights. This article outlines how to use Insight CoPilot to analyze campaign performance, generate reports, and enhance decision-making, while noting the service experimental phase and commitment to improvement.

Interactive Dashboards empower users of the ad:personam Self Serve DSP to actively engage with and dissect campaign data across multiple dimensions.

Our suite of reporting services caters to various needs, from interactive data visualization to advanced AI-driven insights and direct integrations with analytics platforms like Google Looker Studio.

This article clarifies the differences between clicks and sessions in digital advertising, highlighting how discrepancies arise from user behavior and consent banners. Understanding these metrics allows advertisers to optimize their strategies effectively.