Campaign-setup posts

This guide details the steps to set up a campaign in ad:personam. Ensure you have an active subscription, uploaded creatives, and a conversion pixel. Select a campaign template, name your campaign, define the budget, and set flight dates. The guide also includes geography targeting, device options, brand safety measures, ad frequency control, and optimization settings. Follow these steps to effectively engage your audience and maximize your campaigns

This glossary serves as a reference to help you understand the various terms and components involved in creating and managing your campaigns within ad:personam DSP. Familiarizing yourself with these terms will enhance your campaign setup experience and improve your advertising strategy.

The Data Marketplace in ad:personam offers a curated collection of targeting segments to enhance campaign effectiveness. Advertisers can access detailed audience data, including Microsoft In-market Audiences and contextual targeting options, to reach high-quality audiences across various digital formats.

Discover how to target ready-to-buy audiences with Microsoft In-Market Audiences on ad:personam. This guide covers key benefits, campaign setup, and creative requirements to optimize your advertising efforts for higher conversion rates.

Discover how to choose and set up your campaign templates in ad:personam. This guide covers the available channels, benefits of each template, and subscription levels to help you optimize your advertising strategies.

Learn how to set up a Netflix campaign on ad:personam. This guide covers key benefits, step-by-step instructions, and important campaign settings to help you engage premium audiences effectively.

Learn how to successfully launch your campaigns with ad:personam, including the steps for ensuring an active subscription, understanding the campaign timeline, managing budget payments, and making edits. Discover the benefits of using a Credit Balance for instant activation and how to handle adjustments efficiently.

Content Categories targeting in ad:personam allows advertisers to reach specific audiences based on content type, using IAB classifications. This method is cost-effective, broadens reach, and simplifies ad placement. Advertisers can target various categories, ensuring messages align with audience interests for maximum campaign effectiveness.

Contextual targeting in ad:personam enables advertisers to display ads alongside relevant content, enhancing user engagement without relying on cookies. By leveraging partnerships with providers like Peer39 and DoubleVerify, advertisers can access diverse segments and categories, ensuring that their messages resonate within appropriate content environments. This approach not only supports privacy compliance but also adapts to the evolving landscape of digital advertising.

ad:personam Cookieless Audience Targeting enables advertisers to reach specific audiences based on household characteristics and behaviors without relying on traditional cookies. This innovative approach enhances privacy compliance while allowing precise targeting across various media platforms, such as video and mobile apps. By leveraging detailed audience segments, advertisers can craft effective campaigns that resonate with users and align with current privacy standards.

ad:personam CTV segments offer advertisers a cookieless and privacy-focused approach to target campaigns within the connected TV landscape. Utilizing contextual cues, TV viewership patterns, and household characteristics, these segments enable precise targeting for engaging and compliant campaigns. This strategy enhances ad relevance and fosters audience trust while maximizing campaign performance.

Curated deals in ad:personam Data Marketplace offer a targeted approach for advertisers to access premium inventory through invite-only auctions. This method enhances brand safety and provides various deal types, including single publisher and content category targeting. By leveraging CPM guidance and advanced targeting capabilities, advertisers can execute effective campaigns with confidence.

Mobile targeting in ad:personam Data Marketplace offers a privacy-focused approach to engage users on mobile devices. By utilizing cookieless segments based on contextual information and audience insights, advertisers can execute relevant campaigns that enhance user engagement while complying with privacy standards. This strategy allows for precise targeting and effective ad delivery in mobile environments.

ad:personam audience targeting leverages detailed segments derived from high-quality third-party data to help advertisers reach specific user groups based on demographics, interests, and behaviors. By utilizing these segments through the Smart Template, advertisers can enhance engagement and optimize campaign performance. Additionally, considerations around CPM costs and evolving cookie policies are important for effective targeting strategies.

Weather segments in ad:personam Data Marketplace enable advertisers to tailor campaigns based on current or forecasted weather conditions. This approach enhances message relevance and engagement, allowing for precise targeting across various industries. By selecting specific weather segments, advertisers can effectively connect with audiences during relevant weather scenarios, optimizing their campaign impact.