Video campaigns are a powerful way to engage your target audience and convey your brand message effectively. With ad:personam's Self Serve DSP, you can easily set up and optimize your video campaigns for maximum impact. In this guide, we'll walk you through the process of setting up a video campaign, highlighting the key modifications and considerations specific to video advertising.
Setting up video campaigns with ad:personam's Self Serve DSP follows a similar process to general campaign setup.
In this guide, we will focus on the key considerations and modifications specific to audio advertising. By following these steps, you'll be able to create impactful audio campaigns that captivate your target audience and deliver your brand message effectively.
Choose the Video media type to ensure that your ads are specifically tailored for video placements.
Video Context (Multi-Select)
- In-Banner Video: Creative videos are played within banner placements rather than in video players.
- Out-Stream Video: Outstream is a video ad format where the video ad is displayed in a player that opens as the user scrolls through different content types, typically text.
- In-Stream Video: In-stream video creatives are played in video players on web pages. They can be displayed before, in the middle of, or after other video content.
Predicted IAB Viewability Rate
When setting up video, audio, and CTV campaigns, the Predicted IAB Viewability Rate becomes relevant. This value predicts how likely a web video impression is to be viewable, according to the IAB standard. It measures the probability of an ad being viewed or measured.
Cost-per-View (CPCV) In the Optimization section, the goal value for video campaigns is the Cost-per-view (CPCV) target. The CPCV represents the cost per completed view, which measures how much an advertiser pays a publisher for each instance when their video is watched in its entirety. The default Optimization Type for video campaigns is “Cost per View” (CPCV).
Definition CPCV is a metric used to assess the effectiveness of video content in marketing. It calculates the cost an advertiser incurs each time their video is viewed completely.
What Is a Good CPCV? A lower CPCV is desirable, as it indicates efficient spending and successful video ad performance. Most CPCV prices range from $0.10 to $0.30, with a lower value being more favorable for advertisers.
Setting up a video campaign with ad:personam's Self Serve DSP is a straightforward process that follows the same structure as other campaign types. By selecting the Video media type, choosing the appropriate video context, and optimizing for CPCV, you can create engaging video campaigns that captivate your target audience. Remember to consider each step carefully to maximize the effectiveness and efficiency of your video advertising efforts.