In ad:personam, you have the ability to add campaign parameters to your landing page URLs, allowing you to track and gather additional information about the effectiveness of your ad campaigns using analytics software. By including UTM parameters in your URLs, you can gain valuable insights into the performance and impact of your campaigns.
To create UTM-tagged landing page URLs, we recommend using a URL builder tool such as the Google Campaign URL Builder [https://ga-dev-tools.web.app/campaign-url-builder/]. This tool enables you to generate custom URLs that can be tracked using analytics software like Google Analytics.
Here are the recommended UTM parameters you can add to your landing page URLs:
- utm_source: This parameter identifies the source of the traffic, such as the advertiser, site, or publication. In the case of ad:personam, you can use “adpersonam” as the value for this parameter.
- utm_medium: This parameter specifies the advertising or marketing medium through which the traffic is being generated. For ad:personam, you can use “programmatic” or “CPM” as the value for this parameter, depending on the nature of your campaign.
- utm_campaign: This parameter represents the name or identifier for the specific campaign. You can choose a descriptive name or slogan that reflects the purpose or focus of the campaign. For example, if you're running a contextual business campaign, you can set “Contextual Business” as the value for this parameter.
Let's consider an example landing page URL: [https://acme.com/product/].
Using the Google Campaign URL Builder or a similar tool, you can construct your UTM-tagged landing page URL as follows:
In this example, we have added the UTM parameters to the landing page URL, providing valuable tracking information. The utm_source is set to “adpersonam” to identify the traffic source, utm_medium is set to “programmatic” or “CPM” to denote the advertising medium, and utm_campaign is set to “Contextual Business” to represent the specific campaign.
By using UTM-tagged landing page URLs, you can effectively track and measure the performance of your ad campaigns, gain insights into the most effective sources and mediums, and make data-driven decisions to optimize your advertising efforts.
If you have any questions or need further assistance in setting up UTM parameters for your landing page URLs in ad:personam, please don't hesitate to reach out to our customer support team. We are here to help you maximize the effectiveness of your campaigns and achieve your advertising goals.