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Upload a Static Banner Ad

To upload a static banner ad in ad:personam, follow these steps:

  1. Log in to your ad:personam account and navigate to the Snippets section by clicking on the Snippets tab in the main menu.
  2. In the Creative section, click on the “+” button to create a new banner.
  3. Select “Banner” as the creative asset and click “Next”.
  4. Upload the file in an approved image format. The maximum file size allowed is 150kb. ad:personam supports static images in JPEG, JPG, and GIF formats with specific pixel sizes. These sizes include:
  • 160×600 (wide skyscraper)
  • 120×600 (skyscraper)
  • 300×250 (medium rectangle)
  • 728×90 (leaderboard)
  • 300×600 (half-page ad)
  • 320×50 (mobile)
  • 320×480 (mobile interstitial)
  1. After uploading the file, enter the URL of the landing page where users will be redirected when they click the creative. Make sure the URL starts with “https://”.
  2. Optionally, if you want to track the delivery of your ad creative via a third party ad server, you can also add a tracking pixel.
  3. Fill in all the required fields and click “Upload” to complete the process. Your creative will be previewable within 5 to 10 minutes after a successful upload. You can preview it by clicking on the creative and testing the click URL.

Remember to rename your files before uploading them using a naming convention that makes it easier to understand when consulting reports. The name of your file will be directly entered as the creative name..

By following these steps, you can easily upload a static banner ad and start incorporating it into your programmatic advertising in ad:personam.

Technical requirements

  • Supported file types : JPEG, GIF, PNG
  • The size of the file in KB should not exceed 150kb
  • Duration of animated ads must be 30 seconds or less.
  • Ads must open in a new tab or new window only.
  • Avoid auto-initiated ; it's frequently blocked by publishers.
  • The ad must successfully deliver the user to an acceptable landing page in a separate browser tab upon click interaction.
  • The actual dimensions of the ad content must match the dimensions configured for the creative.

Creative Landing Pages

  • The landing page must open in a new tab or window, and may not navigate away from the publisher's page.
  • The landing page must match the language, brand, and offer of the creative.
  • Landing pages must otherwise meet Xandr content standards.


  • Clicking on an ad must not initiate a download of any type of file
  • Landing pages must meet Xandr standards

Content requirements

The following content in ads is prohibited:

  • Tobacco, weapons, nudity, defamatory/hate content, illegal activities, profanities, or spyware.
  • Offers of free gifts, links to quizzes and surveys, misleading claims, and references to sex or sexuality.
  • Language: the language of the landing page must match the language of the creative. For example, if the creative is in Spanish, the landing page must also be in Spanish.
  • Offer category: audited creatives will be assigned a brand category based on the content of the landing page.
  • Sensitive Categories: creatives that contain content or offers not prohibited but potentially sensitive for some sellers will be flagged and categorized.
  • Each creative must have a single discernible brand or product offering associated with it. Multiple brands combined to make a single offer will be accepted.
  • Creatives may not rotate brands.
  • Brands must be on the Xandr brands list (we will add brands as needed).