Domain lists are an essential feature in ad:personam Self Serve DSP that allows you to group and target specific domains for your campaigns. They provide flexibility in controlling where your ads are shown or restricting targeting for brand safety purposes. In this comprehensive guide, we will walk you through the process of creating and modifying domain lists in ad:personam, along with helpful tips to optimize your targeting strategies.
Benefits of Using Allow and Blocklists for Brand Safety
Brand safety is a critical aspect of any advertising campaign. By utilizing allowlists and blocklists, you gain better control over the domains where your ads appear, ensuring alignment with your brand values and protecting against inappropriate or irrelevant placements. Here are the key benefits of using allow and blocklists:
- Enhance Brand Alignment: Allowlists enable you to exclusively deliver your ads on trusted and relevant domains that align with your brand image and target audience.
- Prevent Undesired Placements: Blocklists empower you to exclude specific domains or categories of websites where you do not want your ads to appear, ensuring your brand avoids association with potentially harmful or low-quality content.
- Improve Ad Performance: By targeting specific domains or blocking undesirable ones, you can optimize your campaign's performance, increase click-through rates, and achieve better engagement with your target audience.
Creating a Domain List
To create a domain list in ad:personam Self Serve DSP, follow these steps:
Name Your Domain List
Choose a descriptive and meaningful name for your domain list that reflects its purpose, such as “News Site US” or “Best Performing Sites”.
Select the Type of Domain List
Decide whether your domain list will be an allowlist or a blocklist based on your campaign targeting objectives.
Once you have named and selected the type of domain list, click the “Create” button to proceed.
Add Domains and Apps to Your List
Choose a method to add domains and apps to your domain list:
Option 1: CSV
Upload a .csv file containing the domains in a single column with no headings or duplicates.
Option 2: Copy & Paste
Manually enter the URLs separated by hard returns or commas.
Confirm and Save
After adding domains and apps, click the “Confirm” button to finalize and save your domain list.
Modifying a Domain List
To modify an existing domain list in ad:personam, follow these steps:
Access the Domain List
Click on the “Edit” icon next to the domain list you want to modify.
Navigate to the List Details
Click “Next” to proceed to the list details section.
Manage URLs and Apps
Review the URLs and apps included in the list. To make changes:
- Click the “x” next to a URL or app to remove it from the list.
- Select “Add URLs” to include additional URLs or apps.
Choose the Method to Add Domains and Apps
Select either the CSV or Copy & Paste method to add domains and apps to your list.
Confirm and Save
After making the necessary modifications, click the “Confirm” button to save your changes.
Domain lists provide a powerful tool for optimizing your ad targeting strategies in ad:personam Self Serve DSP. By effectively using allowlists and blocklists, you can ensure brand safety, improve ad performance, and enhance brand alignment. Follow the step-by-step instructions outlined in this guide to create and modify domain lists, and leverage this feature to take your campaigns to