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How to Upload 3rd Party Tags

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Leverage the power of third-party ad tags to seamlessly integrate and serve ads through renowned platforms like Google Ad Manager, Sizmek, and more. This guide walks you through the process of uploading third-party tags to ad:personam while incorporating its advanced Ad Tag Detection and Macro Insertion Service for enhanced performance tracking.


Step 1: Select Creative Asset

Begin by choosing "3rd Party Tags" as the type of creative asset you're uploading. Once selected, click "Next" to proceed with the upload process.


Step 2: Use the Ad Tag Detection and Macro Insertion Service

Before adding your third-party tag code, take advantage of ad:personam's Ad Tag Detection and Macro Insertion Service. This feature automatically detects your ad tag format and inserts essential macros like click tracking and cache busting. This ensures seamless integration with ad:personam’s tracking and optimization tools.


Step 3: Select Tag Type

Choose the appropriate tag type based on the structure of your ad creative:

  • HTML: For creatives that include HTML components, input your HTML code, including any <script> tags if needed.
  • JavaScript: For creatives primarily using JavaScript, enter your JavaScript code, even if it generates HTML content dynamically.

Step 4: Enter Creative Name

Assign a meaningful name to your creative. This name should reflect the content or campaign, making it easier to manage and track its performance in the future.


Step 5: Add Third-Party Tag Code

Once the Ad Tag Detection and Macro Insertion Service has enhanced your tag with tracking macros, paste your third-party tag code in the designated field. This step ensures that the necessary click tracking and cache busting functionalities are incorporated for more accurate interaction metrics.


Step 6: Select Creative Size

Specify the creative size to ensure proper display of your ad in the designated ad space. Accurately setting the size maintains the visual integrity of the ad and improves overall user engagement.


Step 7: Click Upload

Once all necessary information has been entered, click "Upload" to submit your third-party tag creative. Your ad is now ready to be served with ad:personam's tracking and optimization features fully integrated.


Conclusion

By utilizing ad:personam's Ad Tag Detection and Macro Insertion Service early in the upload process, you ensure seamless integration of third-party ad tags and enhance click tracking accuracy. This service simplifies the process and sets your ad campaign up for greater success. For additional support or more detailed information, reach out to ad:personam's customer service or explore our comprehensive online resources.