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How to Upload Video Ads

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Video advertising is a dynamic way to capture your audience's attention. Follow these steps to upload your video ads while ensuring they meet the necessary specifications for optimal performance.

Step 1: Choose Creative Asset Type

Begin by selecting “Video” as your creative asset. Click "Next" to proceed.

Step 2: Meet Technical Requirements

Ensure your video complies with these technical specifications:

  • Maximum File Size: 10MB
  • Minimum Bit Rate: 2500 kbps
  • Minimum Size: 1280×720 pixels
  • Supported Formats: MOV, MP4, OGG, QuickTime (QT), WebM

Step 3: Upload Your Video

Click "Upload" to add your video. Upload one video at a time to ensure smooth processing.

Step 4: Naming Your Creative

Your video’s filename will be used as the creative name. Use a clear, descriptive naming convention for easier identification in reports.

Step 5: Video Length Selection

Select the length of your video: 15s, 30s, or 60s. Choose the closest option if the length varies slightly.

Step 6: Landing Page URL

Input the URL of your landing page, ensuring it begins with "https://" for security purposes.

Optional: Third-Party Tracking Pixel

To enhance your video ad’s performance monitoring, you can add third-party tracking pixel using VAST (Video Ad Serving Template) ad tags. VAST tags allow for the tracking of multiple video-related events, providing deep insights into user interaction with your video ads. Supported events include:

  • Impression: Triggered when the video ad is loaded.
  • Click: When a user clicks on the video ad.
  • Start: Triggered when the video ad starts playing.
  • First Quartile: When 25% of the video is viewed.
  • Midpoint: When 50% is viewed.
  • Third Quartile: When 75% is viewed.
  • Completion: When the full video ad is viewed.
  • Skip: Triggered when the user skips the ad (if applicable).
  • Error: Fired when an issue prevents the video ad from playing.
  • Mute/Unmute: When the user mutes or unmutes the video ad.
  • Pause: When the user pauses the ad.
  • Player Expand: Triggered when the video player is expanded.

Step 7: Finalize Upload

Review all details and click "Upload" to submit your video ad.

If your ad targets Connected TV (CTV) viewers, ensure it meets the following specifications:

  • Media Type: MP4
  • Bit Rate: Minimum 2,000 kbps
  • Resolution: Minimum 1280×720 (720p)
  • Duration: 15 or 30 seconds

By following these steps, your video ads will be fully equipped to track key engagement metrics and maximize performance across platforms. For further tips on optimizing your video ad campaigns, explore our additional resources.