How to Upload Banner Ads
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Uploading banner ads to the ad:personam Self Serve DSP is a simple and efficient process, designed to ensure your creative assets are set up correctly and optimized to engage your target audience. Follow these steps to successfully upload and configure your banner ads for maximum impact.
Step 1: Select Your Creative Asset
Start by choosing “Banner” as your creative asset type. This tells the platform that you are uploading a static image ad. Once selected, click Next to continue the process.
Step 2: Upload Your Banner
Upload your banner in one of the supported image formats. ad:personam supports JPEG, JPG, and GIF file types for static images. Please note that the maximum file size for banner ads is 150kb, so ensure your file adheres to this limit. Additionally, your banner should meet one of the following standard pixel sizes to ensure compatibility across ad placements:
- 160×600 (Wide Skyscraper)
- 120×600 (Skyscraper)
- 300×250 (Medium Rectangle)
- 728×90 (Leaderboard)
- 300×600 (Half-Page Ad)
- 320×50 (Mobile Leaderboard)
- 320×480 (Mobile Interstitial)
Adhering to these sizes ensures your ad will display correctly on various platforms and devices.
Step 3: Enter Your Landing Page URL
After uploading your banner, you'll need to provide the URL that users will be directed to when they click on your ad. This is crucial for driving traffic to your landing page, so double-check that the URL is correct. Make sure to start your URL with “https://” to ensure it is secure, as ad:personam requires all landing pages to use secure links.
Step 4: Add Third-Party Tracking (Optional)
For advertisers who want deeper insights into their ad's performance, you have the option to add a third-party tracking pixel. This feature allows you to monitor detailed metrics such as impressions, clicks, and conversions using third-party tools. If you choose to add a tracking pixel, simply paste the pixel URL in the provided field.
Step 5: Finalize and Upload Your Banner
Once you've confirmed all the details—banner file, landing page URL, and any third-party tracking pixels—click “Upload” to finalize the process. Your banner ad is now ready to go live on the ad:personam platform, primed to engage users and drive traffic to your landing page.
Best Practices for Uploading Banner Ads
- Ensure File Size Compliance: Keeping your file size under 150kb will help maintain fast load times and optimize ad performance.
- Follow Size Guidelines: Adhering to the recommended banner sizes ensures your ad will display correctly across all devices and platforms.
- Test Your Landing Page: Before finalizing, always test your landing page URL to ensure it directs to the correct, secure page.
- Monitor Ad Performance: If you’re using third-party tracking, regularly check your performance metrics to optimize your campaigns.
By following these steps, you can effortlessly upload your banner ads to ad:personam Self Serve DSP, ensuring that your creative assets are perfectly positioned to attract and convert your audience. For more information on creating high-performing banner ads, including size specifications and design tips, visit www.adpersonam.io or explore our detailed guide on banner ad specifications.