Create a Legacy Conversion Pixel
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When it comes to tracking the effectiveness of online advertising campaigns, conversion pixels play a crucial role. They provide advertisers with valuable data on user actions triggered by their creatives.
Understanding Universal vs. Legacy Conversion Pixels
Universal Conversion Pixels are designed for versatility, allowing the tracking of multiple conversion actions through a single pixel. This is advantageous for advertisers looking to streamline tracking processes across various campaigns and platforms. They can capture a wide array of user interactions by setting conditions like URL visits or predefined events (e.g., sign-ups, purchases).
Legacy Conversion Pixels, however, are tailored for specific actions. If a Universal Pixel isn’t feasible—perhaps due to technical constraints—a Legacy Conversion Pixel can be used. These typically consist of a single JavaScript snippet or image tag placed directly on the conversion page (e.g., registration or purchase confirmation).
Creating a Legacy Conversion Pixel
To create a Legacy Conversion Pixel, follow these key steps:
Insert Name:
- Provide a unique name for your pixel that clearly identifies its purpose or the campaign it’s associated with. This helps in easier management and reporting.
Set Repeat Conversion Type:
- Decide how to count conversions from individual users:
- Count one conversion per user: Ideal for single-action conversions where repeat actions are not relevant.
- Count all conversions: Suitable for tracking every instance of a conversion action (e.g., multiple purchases).
- Decide how to count conversions from individual users:
Configure Attribution Window:
- Specify the timeframe for attributing conversions to prior interactions:
- Post View Attribution Window: Number of days post-ad view for related conversions.
- Post Click Attribution Window: Number of days post-ad click for related conversions.
- Specify the timeframe for attributing conversions to prior interactions:
Exporting the Code Snippet
Once your Legacy Conversion Pixel is configured, retrieve the script needed for implementation:
- Navigate to the Conversion Pixel section within your platform.
- Click on the
< >icon next to the pixel's listing. - Follow the on-screen instructions to copy and place the pixel code correctly on your site or within your Tag Manager setup.