ad:personam GmbH logo

Creating and Implementing the Universal Pixel

Published on

The Universal Pixel simplifies the process of gathering valuable insights, enabling detailed tracking of conversions and effective audience segmentation for remarketing purposes.

Key Benefits of the Universal Pixel

  • Simplified Tracking Process: By eliminating the need for multiple tracking codes, the Universal Pixel requires only a single implementation across your website, streamlining setup and saving valuable time.
  • Dual Functionality: The Universal Pixel tracks user actions for precise conversion tracking while also segmenting audiences based on their interactions. This capability facilitates targeted remarketing, helping you reconnect with users interested in your products or services.

Getting Started with the Universal Pixel

Step 1: Generate Your Universal Pixel

  • Navigate to the Pixel or Audience section within Snippet and select Generate Pixel.
  • A unique Universal Pixel will be provided per advertiser for both Conversions Pixel & Audience.

Step 2: Receive and Implement the Snippet Code

  • Email Delivery: Check your email for the Universal Pixel snippet code, or find it in the Snippet sidebar.
  • Website Placement: Insert the Universal Pixel code into the <head> section of your site's HTML for effective tracking across all pages.

Implementing the Universal Pixel with Google Tag Manager

Google Tag Manager (GTM) provides an efficient solution for managing tracking codes like the Universal Pixel. Here’s how to set it up via GTM:

  1. Obtain the Universal Pixel Code: Check the email received after creating your pixel for the HTML code snippet.
  2. Visit GTM: Log in to your GTM account at tagmanager.google.com.
  3. Create a New Tag: Select Custom HTML as the tag type when creating a new tag.
  4. Paste the Universal Pixel Code: Insert the Universal Pixel code into the HTML textbox of your new tag.
  5. Set a Trigger: Choose when the Universal Pixel should fire. The “All Pages” trigger is recommended for comprehensive tracking, but adjust based on your site’s needs.
  6. Publish Your Tag: Save and publish the changes to activate the Universal Pixel.

With GTM, the Universal Pixel will begin tracking user interactions across your site, aiding in audience building and conversion tracking immediately.

Expert Mode: Manual Universal Pixel Installation

For those who prefer a hands-on approach, manually embedding the Universal Pixel into your website's HTML is straightforward:

  1. Copy the Pixel Code: Retrieve the full script from the email sent after pixel creation.
  2. Edit Your Website’s HTML: Open the HTML source code of your webpage.
  3. Find the Closing </head> Tag: Locate the </head> element at the top of your HTML document.
  4. Insert the Pixel Code: Paste the Universal Pixel script just before the closing </head> tag.
  5. Save Your Changes: Update your website’s code to include the Universal Pixel.

Integrating the Universal Pixel enhances your ability to track conversions and understand audience behavior, empowering more informed marketing decisions.