How to Create and Edit Domain Lists in ad:personam Self Serve DSP

Managing where your ads appear is essential for maintaining brand safety and boosting campaign effectiveness. With ad:personam Self Serve DSP's domain lists feature, you can target or exclude specific domains, ensuring your ads are displayed on relevant, brand-safe websites.

Benefits of Domain Lists for Brand Safety

• Enhance Brand Alignment: Use allowlists to make sure your ads appear only on domains that match your brand’s values and audience.
• Prevent Undesired Placements: Use blocklists to avoid having your ads displayed on sites that could negatively impact your brand.
• Improve Ad Performance: Fine-tuning where your ads are shown can lead to higher engagement and better results for your campaign.

Creating a Domain List

1. Navigate to the Domains List Section: Go to the "Domains List" feature and click the “+” sign to create a new list.

2. Name Your List: Choose a name that reflects the list’s purpose, such as “Tech News Sites”.

3. Select List Type: Decide whether it’s an allowlist (to include domains) or a blocklist (to exclude domains).

4. Click Create: This starts your new domain list.

5. Add Domains:

   • Via CSV: Upload a .csv file containing domain URLs. Ensure there are no headers or duplicates.
   • Manually: Type in domain URLs, separated by commas or on new lines.

6. Confirm and Save: Review your list and click “Confirm” to save it.

Editing a Domain List

1. Find Your List: In the "Domains Lists" section, click the “Preview” icon next to the list you want to edit.

2. Review and Edit: Click Next to access list details, where you can:

   • Remove domains by clicking the “x” next to them.
   • Add more domains manually or via CSV upload.

3. Update and Save: Once you've made changes, click “Confirm” to save the updates to your domain list.

Understanding Valid Items for Domain Lists

To ensure your domain lists are effective, it's essential to know which URLs can be accurately included:

• Domains and Subdomains: You can target entire domains (e.g., example.com) or subdomains (e.g., blog.example.com). Targeting specific directories (e.g., example.com/blog) is not supported.
• App Bundle ID/App ID: You can also target apps using bundle IDs or app IDs, such as com.example.appname for Android or numeric formats like 123456789 for iOS, found on the app’s store page.

Utilizing the Domains List Generator

The Domains List Generator is a powerful tool within ad:personam that helps you create customized domain lists based on comprehensive datasets. This feature is invaluable for assembling highly targeted allowlists or blocklists, optimizing your campaign targeting while maintaining strict brand safety standards.

By leveraging domain lists in ad:personam Self Serve DSP, you can better control where your ads are shown, ensuring they reach the right audience and align with your brand’s objectives. Whether you're creating lists manually or using the Domain List Generator, ad:personam gives you the tools to elevate your campaign’s effectiveness.