How to Use Your Credit Balance for Campaigns
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The Credit Balance feature on ad:personam, powered by our Stripe integration, acts much like a digital wallet, offering a straightforward way to manage your campaign budgets and adjustments.
Adding Funds to Your Credit Balance
Top-Up Made Simple
Navigate to the "Subscription & Balance" section within your Profile to add funds. Here, you can specify the amount and currency you wish to add to your balance, tailoring it to your campaign needs.
Invoice Receipt and Payment Processing
Upon choosing your top-up amount, an invoice will be generated for you. Payment of this invoice is crucial as your Credit Balance will only be updated with the new funds once the payment is successfully processed. This ensures your funds are ready for upcoming campaigns. Note that new Credit Balance will only apply to future invoices; if there is an outstanding invoice, a new top-up will not clear it.
Adjustments for Existing Balances
If you have existing funds in your Credit Balance, the invoice for the new top-up will be adjusted to reflect this. This means the invoice amount will be the difference between your top-up request and your existing balance, ensuring your new Credit Balance equals your intended top-up.
Managing Campaign Adjustments with Credit Balance
Handling Campaign Underdelivery
If your campaign does not fully utilize the allocated budget by its end date, ad:personam will automatically generate a credit to your account equal to the difference between what was booked and the actual delivery, provided the difference is greater than 1. This adjustment occurs 48 hours after the campaign concludes, allowing you to easily reallocate unspent funds to future campaigns.
Budget Reductions and Downweighting
When you reduce your campaign's budget, the system instantly updates your Credit Balance with the difference. This allows for agile campaign management, ensuring resources can be reallocated without delay.
Credits for Paused Campaigns
If you pause a campaign and it does not resume by its scheduled end date, ad:personam calculates the unused budget and credits it to your balance at the end of the month. This ensures that funds allocated to paused campaigns are available for future advertising efforts.
Efficient Campaign Launches Using Credit Balance
Seamless Campaign Activation
By pre-funding your Credit Balance, your campaigns can activate immediately once the budget is covered, eliminating the wait associated with traditional invoice payments.
Simplified Fund Management
The Credit Balance automatically deducts the required amount for your campaign. If the available balance does not cover the entire budget, an invoice will be issued for the difference, streamlining the payment process.
Correction of Overpayments or Activation Errors
If your campaign was activated with Credit Balance in error, or you need to adjust the budget post-activation, you have two options:
- Reach out to our support team for personalized assistance.
- Opt to reduce your campaign budget to the minimum possible amount, which results in surplus funds being credited back to your balance for future campaigns.
Important Considerations
Exclusive to Subscribers
Remember, the Credit Balance feature is exclusively available to users with an active ad:personam subscription.
Maintaining Balance
Until any top-up payment is fully processed, your Credit Balance will reflect zero, ensuring clarity and accuracy in your campaign funding.
By understanding and leveraging these aspects of your Credit Balance, you can efficiently finance and adjust your advertising campaigns on ad:personam. For any questions or additional support, our dedicated team is always ready to assist.