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Category: Campaign Setup

A Comprehensive Guide to Setting Up an Audio Campaign

Setting up an audio campaign with ad:personam’s Self Serve DSP follows a similar process to general campaign setup. In this guide, we will focus on the key considerations and modifications specific to audio advertising. By following these steps, you’ll be able to create impactful audio campaigns that captivate your target . . . Read more

A Step-by-Step Guide to Setting Up a Video Campaign

Video campaigns are a powerful way to engage your target audience and convey your brand message effectively. With ad:personam’s Self Serve DSP, you can easily set up and optimize your video campaigns for maximum impact. In this guide, we’ll walk you through the process of setting up a video campaign, . . . Read more

Navigating Your Campaign Optimization Choices

Optimization in programmatic advertising is key to achieving efficient and high-performing campaigns. On the ad:personam Self Serve DSP, you have the choice between three types of algorithmic optimization – CPC, CPA, and Reach. Understanding each can help tailor your campaigns to specific needs. Let’s explore these optimization types in detail. . . . Read more