CTV Segments

ad:personam's Data Marketplace offers specialized CTV segments designed for advertisers to precisely target their campaigns within the connected TV (CTV) landscape. These segments provide a robust foundation for targeting strategies that embrace the future of digital advertising—cookieless and focused on privacy.

Understanding CTV Segments

CTV segments in the ad:personam Data Marketplace are meticulously crafted for connected TV campaigns, reflecting the shift towards privacy-conscious advertising. Unlike traditional methods that rely on cookies, these segments utilize contextual cues, TV viewership patterns, streaming habits, and household characteristics. By leveraging predictive audience insights from providers like Proximic ComScore and DigiSeg, advertisers can create CTV campaigns that are both relevant and respectful of viewer privacy.

Features of CTV Segments

• Cookieless Targeting: CTV segments operate without cookies, ensuring compliance with current and future privacy regulations.
• Contextual and Audience-Based Targeting:
  • Contextual Segments: Provided by Peer39, allowing advertisers to target ads based on specific CTV content genres (e.g., "Content Genre - Movies").
  • Predictive Audience Segments: Focus on TV viewership patterns (e.g., "Predictive Audience > TV > Genre > Drama") and streaming habits (e.g., "Predictive Audience > CTV Streaming > Netflix Watchers").
  • Gaming Audiences: Leveraging ComScore’s segments to target gamers through predictive behavior analysis.
  • Household Characteristics: Cookieless audience segments that define targeting options based on household income or travel behaviors.

These advanced segments enable advertisers to craft highly targeted campaigns that resonate with their intended audience while maximizing campaign performance.

How to Utilize CTV Segments for Targeting

1. Select the CTV Template: Choose the CTV template within ad:personam's DSP platform, specifically designed for CTV campaigns.

2. Choose Your Segments: Browse the available CTV segments in the Data Marketplace, selecting from contextual or audience segments.

3. Implement Your Campaign: Set up and launch your CTV campaign, utilizing the cookieless segments for effective targeting.

Benefits of Using CTV Segments

• Enhanced Engagement: Targeting specific content genres or audience characteristics increases ad relevance and engagement.

• Privacy Compliance: The cookieless nature of CTV segments ensures adherence to privacy regulations, fostering trust with viewers.

• Precision Targeting: Detailed segmentation allows for precise targeting, improving the likelihood of achieving campaign objectives.

In conclusion, CTV segments from ad:personam's Data Marketplace provide a powerful tool for advertisers aiming to capitalize on the growing CTV advertising space. By leveraging these cookieless, privacy-focused segments, advertisers can execute targeted, effective, and compliant CTV campaigns that resonate with audiences and drive results.