Microsoft In-Market Audiences: Targeting the Ready-to-Buy Audience
- Published on
ad:personam now provides access to Microsoft In-Market Audiences, a powerful campaign template that connects your brand with users actively searching and engaging within specific product and service categories.
By leveraging unique intent signals from Bing searches and user activity across Microsoft solutions, this template allows advertisers to target audiences primed for conversion, ensuring your ads reach individuals ready to buy.
Key Benefits
- High Conversion Potential: Target audiences based on active search and engagement behaviors, indicating a strong likelihood of purchase.
- Global Reach: Available in over 90 markets, allowing for extensive international targeting.
- No Additional CPM Cost: Access these audiences free of charge, with no additional CPM costs, providing a cost-effective targeting solution.
How to Use Microsoft In-Market Audiences
When setting up a campaign using the Microsoft Audience template, you'll have access to a broad range of categories. This allows you to tailor your campaign to reach users most relevant to your product or service. By selecting one or more segments, you ensure your ads are displayed to users actively searching for products or services in those specific areas, maximizing relevance and campaign impact.
Creative Requirements
For campaigns using the Microsoft Audience template, adhere to the following creative restrictions:
- Ad Types: Banners only.
- Creative Formats: Creatives must be hosted, non-HTML5, or third-party tags.
These restrictions ensure that your ads are compatible with the platform and can be effectively delivered to your target audience.
The Microsoft In-Market Audiences template offers a unique opportunity to reach users already in the market and ready to purchase. With no additional CPM costs and a wide range of targetable categories, this template is a valuable tool for advertisers looking to optimize campaigns for higher conversion rates. Start leveraging Microsoft’s powerful intent signals today to connect with the audiences that matter most to your brand.