Mobile Targeting

ad:personam's Data Marketplace offers an innovative approach to mobile targeting, enabling advertisers to effectively engage users on mobile devices while prioritizing privacy.

Understanding Mobile Targeting

Mobile targeting within the ad:personam Data Marketplace is designed for campaigns that aim to reach audiences through mobile apps. This strategy moves away from traditional, cookie-based methods, relying instead on predictive audience insights and contextual app categories for precise targeting. By utilizing contextual information, household characteristics, and personas, mobile targeting ensures campaigns are relevant and compliant with privacy standards.

Features of Mobile Targeting

• Cookieless Targeting: Mobile segments do not require cookies, aligning with the privacy-first advertising movement and offering a compliant solution for targeting mobile app users.

• Contextual and Audience-Based Targeting: Mobile targeting includes options such as:

  • Contextual Mobile Apps Categories: Provided by Peer39, allowing targeting based on the content category of the app, ensuring ads align with the user's current interests.
  • Cookieless Audience Segments: Targeting based on household characteristics and personas, providing insights into consumer behaviors without relying on cookies.
  • Precision Targeting with ComScore’s Predictive Audiences: Utilizing advanced technology for targeting specific groups, such as gamers, through predictive behavior analysis, making it ideal for niche communities.

How to Use Mobile Targeting in Your Campaigns

1. Select the Mobile Apps Template: Begin with the Mobile Apps template on ad:personam's DSP platform, designed for mobile campaign strategies.

2. Choose Your Targeting Options: Explore the Data Marketplace to select contextual app categories and audience segments that align with your campaign goals.

3. Launch Your Campaign: Set up and initiate your mobile app campaign, ensuring a privacy-compliant and effective advertising approach.

Benefits of Using Mobile Targeting

• Enhanced User Engagement: Targeting based on app context and user behavior increases ad relevance, leading to improved engagement rates on mobile devices.

• Compliance with Privacy Standards: Cookieless targeting respects user privacy and adheres to current regulations, fostering trust between advertisers and their audiences.

• Targeting Precision: Detailed segmentation allows for the delivery of ads to specifically defined audiences, enhancing the effectiveness of mobile campaigns.

In conclusion, mobile targeting through ad:personam's Data Marketplace and the Mobile Apps template provides a sophisticated, privacy-conscious approach to engaging mobile users. By leveraging predictive insights and contextual information without relying on cookies, advertisers can execute impactful campaigns that resonate with mobile audiences while adhering to high standards of privacy and relevance.