Weather Segments for Precision Campaign Targeting

Weather segments are dynamic targeting options within ad:personam's Data Marketplace, allowing advertisers to tailor their campaigns based on specific weather conditions in targeted geographical areas.

These contextual segments are crucial for campaigns aiming to resonate with audiences experiencing certain weather conditions, enhancing message relevance and engagement. Integrated through the Macro Template, weather segments enable advertisers to implement weather-responsive strategies efficiently.

Key Features of Weather Segments

• Geo-Specific Targeting: Weather segments allow for the targeting of ads based on the current or forecasted weather conditions in specific geographical locations.
• Macro Template Compatibility: Specifically designed for use with the Macro Template, these segments ensure a seamless integration into weather-based advertising strategies.
• Data Marketplace Access: Available through ad:personam's Data Marketplace, weather segments offer a wide range of conditions for targeting, from "Sunny" to "Thunderstorm."

Benefits of Using Weather Segments

• Increased Relevance: Tailoring campaigns to weather conditions increases ad relevance, potentially boosting audience engagement and response rates.
• Timely Messaging: Ads can be aligned with current or anticipated weather conditions, making messaging timely and more likely to resonate with the target audience.
• Versatile Application: Weather targeting can be applied across various industries, from retail (promoting weather-appropriate products) to travel (highlighting destinations with ideal weather).

Examples of Weather Segments

Advertisers can choose from a variety of weather conditions to target, including:

• Cloudy
• Dry
• Hailstorm
• Heavy Rain
• Heavy Snow
• Humid
• Icy
• Partly Cloudy
• Rain
• Snow
• Sunny
• Thunderstorm
• Windy

By selecting specific weather segments, advertisers can craft campaigns that speak directly to the experiences of their target audience, whether it's promoting umbrellas during heavy rain forecasts or advertising air conditioning units on hot, sunny days.

How to Implement Weather Segments in Your Campaigns

1. Choose the Macro Template: Start by selecting the Macro Template within ad:personam's DSP platform, designed for campaigns utilizing macro-level data like weather conditions.
2. Select Weather Segments: Navigate through the Data Marketplace to choose the weather segments that align with your campaign goals. You can select multiple conditions to cover a broader range of weather scenarios.
3. Launch Your Campaign: With your chosen segments, finalize and launch your campaign. The geo-targeting feature ensures that your ads are displayed to audiences experiencing the selected weather conditions.