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Interactive Dashboards

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Interactive Dashboards in ad:personam Self Serve DSP

The Interactive Dashboards within the ad:personam Self Serve DSP provide users with dynamic, real-time insights, allowing you to actively engage with and analyze campaign data across multiple dimensions. These dashboards are designed to empower you to make data-driven decisions and optimize your digital advertising efforts.

Getting Started with the Interactive Dashboard

Selecting Campaigns:

  • Begin by selecting up to 5 campaigns using the "Select Campaigns" dropdown. This step customizes the dashboard to display data specific to the campaigns you're interested in analyzing.

Submitting Your Selection:

  • After selecting the campaigns, click the "Submit" button to load the visualizations. The dashboard will populate with various charts and tables, each tailored to the selected campaigns and periodically updated with the latest metrics.

Dashboard Components

Each component of the Interactive Dashboard is designed to provide insights into specific aspects of your campaigns:

Campaign Performance Scorecards:

  • Displays key metrics such as impressions, clicks, click-through rate (CTR), cost per mille (CPM), and cost. These scorecards are refreshed hourly to keep your data up-to-date.

Campaign Performance Table:

  • Offers a comprehensive overview of each selected campaign, showcasing performance metrics such as impressions, CTR, cost, and more. Data is refreshed hourly.

Campaign Creative Chart:

  • A pie chart that visualizes the distribution of impressions across the top 5 creatives by impressions. This chart is updated hourly.

Campaign Creative Table:

  • Similar to the Campaign Performance Table, but focuses specifically on creative ads and their associated performance metrics. Updated hourly.

Categories Chart:

  • A bar chart that displays the distribution of ad delivery (impressions) by domain category. This chart is refreshed daily.

Domains Categories Table:

  • Lists the top 50 domains and their respective performance metrics. This table is updated daily.

Segments Chart:

  • Visualizes the distribution of impressions by segment targeting using a bar chart format. Data is updated daily.

Campaign Device Chart:

  • Analyzes the distribution of impressions by device type (mobile phones, tablets, desktops) in a bar chart. Updated daily.

Campaign Sellers Table:

  • Displays performance metrics by Sellers/Inventory Partners, giving you insights into which partners are delivering the most value. Data is refreshed hourly.

Campaign Geo Table:

  • Breaks down performance metrics by geographical location, including country and region. This table is updated daily.

Interactivity:

  • The dashboard offers interactive elements that allow you to click on charts and tables to drill down for more detailed data views. This functionality helps you explore campaign data in greater depth and uncover actionable insights.

Data Refresh Rates:

  • Each dashboard component indicates its data refresh rate, which ranges from hourly to daily updates. This ensures you are working with the latest campaign data at all times.

Maximizing the Potential of Interactive Dashboards

The Interactive Dashboards in ad:personam are designed to enhance your ability to monitor, analyze, and adjust campaigns in real-time. With detailed, up-to-date data across various metrics and dimensions, you can integrate these insights into your daily analysis to:

  • Optimize performance: Use the data to adjust campaign strategies based on real-time results.
  • Improve targeting: Analyze segment and device distributions to refine targeting.
  • Monitor partner performance: Track sellers and domains to identify high-performing inventory sources.
  • Maximize ROI: Continuously refine your ad spend and placements based on performance data.

By leveraging the data-driven capabilities of ad:personam’s Interactive Dashboards, you can optimize your digital advertising strategies to ensure you're making informed, effective decisions.