DSP Reports Service
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The DSP Reports feature within the ad:personam Self Serve DSP platform offers advanced analytics for advertising campaigns. This service delivers detailed reports based on predefined analytical models, empowering users to optimize their strategies effectively.
Key Features of DSP Reports
Diverse Reporting Options
Choose from various report types, including:
- Delivery Analytics: Assess the reach and efficiency of your campaign delivery.
- Site Domain Performance: Analyze performance metrics across different domains and sellers.
- Geo Analytics: Gain insights into geographical performance, breaking down data by country, region, and city.
- Video Analytics: Focus on metrics specific to video content performance.
- Segment Performance: Evaluate how well targeted segments respond, facilitating targeted optimizations.
- Device & Frequency Insights: Analyze how frequently ads are displayed across different devices.
Customizable Reports
Tailor your reports by selecting specific campaigns, report types, and detail levels to align with your strategic objectives.
Up-to-Date Insights
Receive data consolidated up to four hours prior, ensuring you access the most current insights.
Email Delivery
Opt to have reports sent directly to your email for easy access and sharing.
How to Use DSP Reports
1. Selecting the Report Interval
Choose the time frame for your report:
- Today: Data from the start of the current day up to now.
- Yesterday: Data from the entire previous day.
- Custom Data Range: Specify any time period for analysis.
2. Selecting Campaigns
You can select only one campaign at a time for in-depth analysis, allowing a thorough evaluation of its performance.
3. Choosing Report Types
Select the type of report based on your insights needs:
- Delivery Analytics
- Site Domain Performance
- Geo Analytics
- Video Analytics
- Segment Performance
- Devices & Frequency
4. Setting Up Email and Decimal Preferences
Configure your report settings, including email delivery and preferred decimal format (comma or dot) for numerical data.
5. Submitting Your Report Request
Once all settings are configured, submit your request. The 'Send' button activates only when all required fields are filled.
Data Included in the Reports
The data fields vary based on the type of analysis:
- Delivery Analytics: Time granularity, campaign identifiers, creative details, geographical data, media types, performance metrics, and viewability metrics.
- Site Domain Performance: Daily granularity, site domain, mobile app names, operating system family, and key performance metrics.
- Geo Analytics: Geographic details, standard campaign identifiers, and key performance metrics.
- Video Analytics: Engagement metrics, ad requests, responses, completions, and interaction specifics.
- Devices & Frequency: Device types, media types, frequency capping details, and user approximations.
Each data point is meticulously gathered to provide comprehensive insights, helping you make informed decisions for your advertising strategies.