Welcome to a comprehensive guide on the reporting capabilities of ad:personam Self Serve DSP. As an advertiser, having access to timely and accurate reporting is essential for monitoring the performance of your campaigns. In this article, we will explore the two types of reporting available in ad:personam and how they can empower you to make data-driven decisions.
The real-time report in ad:personam provides up-to-date delivery data that is continuously updated throughout the day. You can start accessing delivery data via this report as soon as 4 hours after the start of your campaign. Here are some key features of the real-time report:
- Report Interval: Choose from options such as “Today,” “Yesterday,” or “Custom” to specify the time period for which you want to view the data.
- Select Campaign: Choose the specific campaign you wish to analyze within the report.
- Show Comma Decimal Type: By checking this box, you can view numerical values in the report with decimals separated by commas. This convention is commonly used in most countries, excluding the United Kingdom, USA, China, Australia, and others.
- Email Report: Insert the email address where you want the report to be sent.
- Request Real-time Report: Click this button to generate the real-time report.
It's important to note that since clicks, conversions, and other events occur after the initial impressions, they may appear in later hours of the report's data. However, event data is typically never more than a few hours delayed, ensuring you have access to the most recent insights.
The ad:personam Dashboard is a powerful web-based data visualization tool created with Looker (formerly known as Google Data Studio). This dashboard empowers users to track key performance indicators (KPIs), visualize trends, and compare campaign performances over time. Here are some highlights of the ad:personam Dashboard:
- Visualize Trends: Gain a visual representation of the performance of your campaigns, allowing you to identify trends and patterns.
- Key KPIs: Track essential metrics such as impressions, clicks, conversions, and total cost to measure the effectiveness of your campaigns.
- Comparative Analysis: Compare the performance of different campaigns, ad groups, or creatives to optimize your advertising strategies.
- Customizable Reports: Tailor the dashboard to your specific needs by selecting the metrics and dimensions you want to display.
- Data Studio Integration: The ad:personam Dashboard is powered by Looker, which provides a user-friendly interface and intuitive controls for interactive data exploration.
With ad:personam Self Serve DSP, you have access to comprehensive reporting capabilities that enable you to monitor the performance of your campaigns. The real-time report provides timely insights, while the ad:personam Dashboard offers in-depth visualization and analysis of key metrics. By leveraging these reporting tools, you can make data-driven decisions and optimize your advertising strategies for maximum impact.