Setting up an audio campaign with ad:personam's Self Serve DSP follows a similar process to general campaign setup.
In this guide, we will focus on the key considerations and modifications specific to audio advertising. By following these steps, you'll be able to create impactful audio campaigns that captivate your target audience and deliver your brand message effectively.
To ensure your campaign is tailored specifically for audio placements, navigate to the Targeting section and select the Media Type: Audio option. This selection allows you to optimize your targeting strategy for audio ad formats.
Predicted IAB Viewability Rate
As you set up your audio campaign (as well as video and CTV campaigns), the Predicted IAB Viewability Rate becomes relevant. This value refers to the predicted likelihood of a web audio impression being listened or measured, according to the IAB standard. It provides insights into the probability of your audio ads being heard or measured effectively.
By default, audio campaigns are optimized for Reach, meaning the optimization type is disabled. With a Reach-optimized campaign, the primary goal is to maximize the number of unique listeners reached. This approach ensures that your audio ads are heard by a wide audience, increasing brand visibility and engagement.