ad:personam GmbH logo

Creating a campaign with ad:personam Self Serve DSP

Published on

Set Up Your Campaign

Congratulations on setting up your advertiser and uploading creatives! Now, it’s time to kick off your campaign. Let’s get started!

Minimum Requirements

Before you dive in, ensure you have the following:

  • Active Subscription: Required to activate your campaign.
  • Uploaded Creatives: At least one creative ready to go.
  • Conversion Pixel: Essential unless you’re setting up a CPC campaign.

Campaign Setup Process

  1. Navigate to the Campaigns Tab: Click on the Campaigns tab or hit the “Campaigns” button.
  2. Start Your Campaign Creation: Click the “+” button and select your campaign template.

Important Notes

  • Time Zone & Currency: Your campaign will inherit the advertiser's currency and timezone. For example, if you set your advertiser's timezone to “America/New_York,” your campaign will run according to that time.
  • Budgeting: The budget you enter will reflect the advertiser's currency. If you set a budget of 100 and your advertiser currency is GBP, that means 100 GBP. This will also apply to your campaign reporting.

Campaign Creation Kick-off

Step 1: Name Your Campaign

  • Campaign Name: Give your campaign a catchy name (up to 255 characters) that will identify it in the app and reports.

Step 2: Set Your Flight Dates

  • Flight Dates: Choose the start and end dates for your campaign, based on the advertiser's timezone.

    Note: The end date can be edited later, but the start date is fixed. Your campaign will commence only after the invoice is marked as paid and the creatives have been audited.

Step 3: Define Your Budget

  • Insert Budget: Enter your intended campaign budget in the selected currency. Remember, it must be a positive integer—no decimals, commas, or currency symbols allowed!

    Note: The budget will be reflected in the invoice once the campaign is created. If your advertiser's currency isn't EUR, it will be converted to EUR at the latest exchange rate.

Geography Targeting

  • Targeting Countries: Be mindful that overly specific targeting may reduce your audience reach.

    • Countries (required): Select one or more countries for your campaign.

    • Regions (optional): Choose specific regions or states from the Xandr system.

    • Cities (optional): Select cities, keeping in mind that city targeting isn’t available when targeting multiple countries.

    Note: Geography targeting uses Digital Envoy's IP lookup service, which maps IP addresses to locations.

Inventory & Device Targeting

Device Targeting

  • Target Devices: Choose to target all or specific device types:
    • Desktop: For larger screens.
    • Mobile: Handheld devices including phones.
    • Tablet: Mobile devices that do not include phone functionality.
    • CTV: Options include game consoles, set-top boxes, and TVs.

Inventory Type

  • Choose Inventory Types:
    • Mobile Web: Standard websites optimized for mobile.
    • Web: Standard websites for desktops.
    • App: Apps installed on mobile devices and Windows 8.

Allow/Block List (optional)

  • Select from your uploaded domains list to target or exclude specific domains.

Data Marketplace Targeting

  • Targeting Selection: Based on the template you’ve chosen, explore the available targeting options in the Data Marketplace.

Controlling Ad Frequency, Time of Day, and Viewability

Frequency Management

  • Cap Your Frequency: Control how often a single user sees your ad to prevent overexposure. Set daily limits and lifetime limits for impressions.

    Note: Frequency capping uses cookie IDs to track users. If a user clears cookies, a new cookie ID will be associated.

Day Parting

  • Select Display Times: Choose when you want your ads to appear, based on the user’s timezone.

Predicted IAB Viewability Rate

  • Optimize Viewability: Set a target for how likely your ad will be viewed based on IAB standards.

Supply Path Optimization (SPO)

  • Refine Your Sources: Optimize your supply path by selectively including or excluding specific sellers, exchanges, and publishers.

Optimization

Creatives

  • Select Your Creatives: Choose which creatives you want to associate with the campaign.

Optimization Type

  • Choose Your Goal:
    • CPC: Optimize for cost per click.
    • CPA: Optimize for cost per action.
    • Reach: Focus on delivery without optimization.

Pixel

  • Specify a Conversion Pixel: Use a conversion pixel to optimize your bid strategy based on selected conversions.

Goal Value

  • Set Your Target Value: Enter your optimization target.

Max Average CPM

  • Bid Limits: Set bid (CPM) limits to estimate how many impressions you will deliver against your budget.

    Example: With a budget of 1000 and a max average CPM of 5, the minimum impressions delivered will be 200,000 (budget/CPM*1000).

Review and Launch

  • Final Check: Review your setup to ensure everything is accurate.
  • Confirm and Process Payment: Confirm your campaign and process payment to go live.

With these steps, you’re ready to create and launch an effective campaign using the ad:personam Self Serve DSP. Engage your audience with precision and make a powerful impact!