Choosing Your Campaign Template
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ad:personam simplifies the process with a suite of campaign templates designed to enhance the efficiency of campaign setups and provide tailored targeting options.
To start creating a campaign in ad:personam, simply click the "+" button in the campaign section of your advertiser. You’ll be presented with various campaign templates, each offering different targeting options to match your campaign goals. These templates cater to various objectives and audience needs, providing advertisers with essential tools for successful programmatic buying.
Understanding Campaign Channels
Campaign templates are categorized into different channels, each tailored to specific advertising mediums:
Display
Engage your audience with visually impactful ads across websites, mobile apps, and digital platforms. Display campaigns can target users through context, audience data, or specific triggers.
Video
Deliver dynamic video ads through popular platforms, connected TVs, or streaming services, designed to maximize engagement with high-quality content.
Audio
Reach listeners with audio ads streamed across music services, podcasts, and other digital audio content, creating a personal connection with your audience.
Display Campaigns
Contextual: Place ads alongside relevant content using selected topics for enhanced engagement, supported by Peer39 and ComScore for cookieless targeting.
Microsoft Audience: Target in-market audiences actively searching in specific categories, with no additional CPM costs.
Audience: Utilize audience segments defined by demographics, interests, and behaviors for precise targeting.
Content Categories: Focus on broader segments of web content grouped by IAB classification for wider reach.
Remarketing: Reconnect with users who previously interacted with your content using data from the universal pixel.
Mobile Apps: Target users on mobile applications with tailored content delivered directly through apps.
Macro: Leverage broad targeting options like weather conditions for campaigns that resonate with audiences based on their environment.
Video Campaigns
Video: Simplifies video campaigns with access to premium inventory, optimized for Cost Per Completed View (CPCV).
Connected TV (CTV): Tap into the audience of connected TV users, using cookieless segments and content genre categories for targeting.
Video PMP (Private Marketplace): Focus on exclusive, premium video inventory through invite-only auctions.
Netflix: Engage viewers with high-quality video ads on Netflix, available exclusively in Germany and Italy.
Audio Campaigns
- Audio: Designed for campaigns targeting listeners on digital audio platforms, focusing on engaging audio content.
Optimization and Subscription Levels
All campaign templates operate on a Cost Per Mille (CPM) model, with flexibility to optimize towards other metrics like CPC, CPA, or CPCV.
Subscription Levels:
- STARTER: Access to basic templates like Contextual and Microsoft Audiences, ideal for new advertisers.
- PRO: Expanded access to high-impact options like Video, Audio, and Netflix for seasoned marketers.
Setting Up Your Campaign
With a free account, you can navigate through the setup of each template. However, launching a live campaign requires a subscription that aligns with the selected template, allowing advertisers to explore the capabilities before committing.