Setting Up a Netflix Campaign in ad:personam

ad:personam’s Netflix campaign template provides advertisers with the unique opportunity to engage with premium audiences on Netflix, one of the most popular streaming platforms globally.

This template is available exclusively in Germany and Italy, allowing advertisers to access premium inventory on connected TVs with high-quality video ads. It’s particularly designed for brands aiming to maximize reach and engagement with a discerning audience. For campaigns in other territories, please contact us for assistance.

Key Benefits

Premium Inventory Access: Tap into Netflix, a globally renowned streaming platform.
Exclusive Reach: Connect with Netflix audiences specifically in Germany and Italy.
High-Quality Video Formats: Utilize engaging video ads that captivate viewers.
Pre-defined Settings: Efficient setup with settings that align with Netflix's platform requirements.

Step-by-Step Guide: Setting Up Your Netflix Campaign

Step 1: Select the Netflix Campaign Template

Begin by selecting the Netflix campaign template found in the "Video" section. This template is tailored for advertising on Netflix and can be easily accessed in the Video channel options.

Step 2: Create an Insertion Order (IO)

Set up the basic parameters of your campaign:

Campaign Name: Choose a descriptive name.
Flight Dates: Set the start and end dates.
Budget: Define your budget (minimum €1000); once set, it cannot be edited.

Step 3: Configure Campaign Details

You’ll configure the following essential details:

Country: Select either Germany or Italy (only one).
Max Average CPM: Set a maximum average CPM exceeding the deal targeting item CPM.
Creative Selection: Choose a compliant video creative from your uploaded assets.
Deal Targeting: Select one deal based on type, country, video duration, and CPM.

Step 4: Review Netflix Campaign Settings

Certain settings are automatically applied and cannot be altered:

Optimization Goal: Reach
Goal Target: Delivery
Day Targeting: All Day
Delivery Type: ASAP Delivery
Daily Frequency Cap: 3 impressions per user per day
Lifetime Frequency Cap: Disabled
Weekly Frequency Cap: 14 impressions per user per week
Monthly Frequency Cap: 40 impressions per user per month
Recency: 1 impression per user every hour
Predicted Viewability Rate: Disabled
Default Brand Safety Segment: Not applicable for Netflix campaigns

Step 5: Confirm and Process Payment

After reviewing, confirm the campaign and process the payment. Note that due to Netflix's creative auditing process, there may be a 24-hour delay in the campaign's start time after submission.

By following these steps, your Netflix campaign will be correctly set up, reaching the right audience with engaging video ads on one of the world’s premier streaming platforms.