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Tag: conversions pixel

JavaScript vs. Image Pixel – Understanding the Difference

When implementing a Custom Conversion Pixel, you have the choice between using a JavaScript or image pixel. It’s important to understand the differences between these two options to make an informed decision based on your specific tracking needs. JavaScript Pixel: A JavaScript pixel is implemented using a script tag and . . . Read more

A Step-by-Step Guide to Creating a Pixel in ad:personam Self Serve DSP

Title: A Step-by-Step Guide to Creating a Pixel in ad:personam Self Serve DSP Introduction: In programmatic advertising, tracking events and user interactions is essential for evaluating campaign performance and optimizing ad strategies. By accurately measuring conversions, understanding user behavior, and creating retargeting audiences, advertisers can make data-driven decisions to drive . . . Read more

The Comprehensive Guide to the Universal Pixel

Welcome to the comprehensive guide on the Universal Pixel feature in ad:personam Self Serve DSP. Whether you’re new to programmatic advertising or looking to enhance your campaign performance, the Universal Pixel offers valuable insights into user interactions on your website. In this article, we will explore its main uses and . . . Read more