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Tag: retargeting

Introducing the Smart Template: Your Guide to Successful Campaigns

In the swiftly evolving digital advertising sphere, ad:personam stands as an innovative beacon. As an avant-garde Self Serve DSP (Demand Side Platform) powered by Xandr Microsoft DSP, ad:personam provides you with a wealth of tools to simplify your workflows, giving you unprecedented control over your programmatic advertising strategies. We’re excited . . . Read more

How to Monitor Marketing Audiences in ad:personam Self Serve DSP

Monitoring marketing audiences is essential to ensure the effectiveness of your retargeting campaigns. By observing the size and engagement of your retargeting segments, you can optimize your ad targeting strategies for better results. In this article, we will guide you through the process of monitoring marketing audiences in ad:personam Self . . . Read more

The Comprehensive Guide to the Universal Pixel

Welcome to the comprehensive guide on the Universal Pixel feature in ad:personam Self Serve DSP. Whether you’re new to programmatic advertising or looking to enhance your campaign performance, the Universal Pixel offers valuable insights into user interactions on your website. In this article, we will explore its main uses and . . . Read more