Monitoring marketing audiences is essential to ensure the effectiveness of your retargeting campaigns. By observing the size and engagement of your retargeting segments, you can optimize your ad targeting strategies for better results. In this article, we will guide you through the process of monitoring marketing audiences in ad:personam Self Serve DSP.
- In the Snippet section, find the remarketing audience that you want to monitor. Look for the “watch icon” and click on it.
- Once you click on the “watch icon,” you will be able to view the number of daily uniques for the marketing audience. This metric represents the total number of unique visitors in the past 24 hours who meet the defined rules for inclusion in the audience segment.
- Analyzing the daily uniques value is crucial for monitoring the performance of your marketing audiences. It provides insights into the size and engagement of your retargeting segment, indicating the potential reach of your campaigns. Keep in mind that a minimum of 100 daily uniques is required to start a retargeting campaign targeting that particular audience. This ensures that your campaigns have sufficient audience reach to effectively deliver your ads to engaged users.
- Regularly monitor the daily uniques value for your marketing audience segments. If you observe a significant increase or decrease in the number of daily uniques, it may require adjustments to your segment rules or ad targeting strategies to maximize the effectiveness of your campaigns.
Monitoring marketing audiences allows you to optimize your retargeting campaigns and effectively engage with a relevant audience. By following the steps outlined in this guide, you can easily monitor your marketing audiences in ad:personam Self Serve DSP. Remember to review the daily uniques value regularly to gain insights into the size and engagement of your retargeting segments. With updated data every 24 hours, you can make informed optimizations to achieve better campaign results