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How to Verify Pixel Implementation in ad:personam Self Serve DSP

Implementing a pixel on your website is an important step in tracking conversions and optimizing your advertising . Once you have successfully added a pixel, it's crucial to verify its implementation to ensure accurate data collection. In this article, we will guide you through the process of verifying pixel implementation in ad:personam Self Serve DSP.

  • In the Snippet section, find the Conversion Pixel that you want to monitor. Look for the “watch icon” and click on it.
  • Check the Last Fired Value. Once you click on the “watch” icon, you will be able to view the Conversion Pixel Last Fired value. This value indicates the date and time when the pixel was last fired.
  • Interpret the Last Fired Value. Analyzing the Last Fired value is essential for verifying pixel implementation. If the pixel has never fired or if it last fired a long time ago, it could indicate an issue with the pixel placement on your website. In such cases, you may need to review the implementation and ensure that the pixel is correctly placed.
  • Monitor Regularly. It's important to note that the Conversion Pixel Last Fired value is updated every 24 hours. Therefore, it's recommended to monitor the value regularly to ensure consistent firing of the pixel.

Verifying the implementation of your pixels is a critical step in ensuring accurate tracking and optimizing your advertising campaigns. By following the steps outlined in this guide, you can easily verify the implementation of your pixels in ad:personam Self Serve DSP. Regular monitoring of the Conversion Pixel Last Fired value will help you identify any potential issues and ensure the proper functioning of your pixels.

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