Custom Conversion Pixel Overview
The Custom Conversion Pixel allows you to track events that are not URL-based, enabling you to associate a conversion pixel with a particular action. To request a Custom Conversion Pixel, simply submit an ad ops request.
Google Tag Manager Implementation
If you prefer using Google Tag Manager to manage your tracking codes, follow these steps to integrate the custom conversion pixel:
- Create a new tag within Google Tag Manager.
- Select HTML tags as the tag type.
- Copy the provided pixel code shared with you.
- Paste the pixel code into the appropriate field in Google Tag Manager.
- Configure the firing trigger for the tag based on your specific requirements.