Creative Ad Formats

Explore the diverse range of creative ad formats available on the ad:personam Self-Serve DSP, tailored to meet various campaign objectives and engagement strategies. From traditional banners to immersive video and audio ads, ad:personam provides creative options designed to enhance your advertising efforts.

Launching Your Creative Ad

The process of launching your creative ads is streamlined for ease of use:

Navigate to the Creative section of Snippet.
Click on the "+" sign to begin the upload process.
Select a Creative Ad Format from the options available, and upload your ad creatives for your campaign.

Banner ads are the foundation of digital advertising. These static, image-based ads—typically rectangular in shape—can be uploaded in formats such as JPEG, GIF, or PNG. Banner ads are perfect for promoting products, services, or special offers in a simple, yet effective way.

HTML5 Banners

HTML5 banners offer enhanced interactivity through HTML, CSS, and JavaScript. These dynamic banners engage users with animations, videos, and clickable elements, making them ideal for storytelling, product showcases, and engaging campaigns.

Third-Party Ad Server Tags

With third-party ad server tags, you can expand your creative reach across different websites. These JavaScript code snippets, generated by third-party servers, enable seamless display of creatives across a broad range of inventory.

URL Tags

For creatives hosted externally, ad:personam supports URL-based tags:

HTML: Use this when your creative is HTML content hosted at a URL, which is embedded through an iframe.
JavaScript: Suitable for creatives written as JavaScript code, embedded via a script tag, accessed through a URL.

For more on banner formats and their performance, refer to our comprehensive guide on Ad Banner Formats.

Native Ads

Native ads are designed to blend seamlessly into the platform they appear on, making them less intrusive and more organic. Native ads mimic the design and feel of the surrounding content, enhancing user engagement and brand awareness without disrupting the user experience.

Video Ads

Video Files

ad:personam supports a variety of video file formats, including MP4, MOV, OGG, QuickTime (QT), and WebM. Video ads enable advertisers to deliver visually compelling messages and engage audiences with powerful storytelling.

VAST & VPAID

For advertisers seeking a more interactive experience, VAST (Video Ad Serving Template) and VPAID (Video Player Ad Interface Definition) ensure smooth video ad delivery across multiple platforms. These XML-based standards facilitate broad compatibility and ensure interactive, trackable video ad experiences.

Audio Ads

Audio ads provide a unique way to engage listeners through sound. These ads are especially effective on platforms like music streaming services, podcasts, and internet radio. Audio ads create personal connections, often leaving a lasting impact on the audience.

Ensuring Compliance and Trust

At ad:personam, we are committed to maintaining a safe, compliant, and trustworthy advertising environment. We strictly prohibit content that promotes unsafe or illegal activities, such as:

Tobacco
Weapons
Nudity
Hate speech
Illegal activities

All creatives must align with ad:personam's content standards, ensuring that the language, offers, and landing pages are consistent and compliant. Creatives that violate these standards will be removed to preserve the integrity and safety of the platform.

As the advertising landscape evolves, our content policies are regularly updated to reflect new standards and ensure a secure environment for both advertisers and users. By prioritizing quality and trust, ad:personam remains dedicated to the success and safety of all participants in the digital advertising ecosystem.