Creative Auditing

Creative Auditing is an essential part of maintaining a secure, high-quality advertising environment on ad:personam. This process involves both automated checks and human oversight once your campaign goes live, ensuring that all ads meet our platform’s standards and policies.

Audit Timing

It’s important to note that creative auditing begins only after your campaign is activated on ad:personam. Your creatives won’t enter the audit phase until your campaign is live. Once activated, the automated review process ensures your ads comply with platform standards before they are served to your audience.

We recommend factoring in the audit timing when planning your campaign launch dates, as the process typically takes one business day to complete under normal circumstances.

Understanding the Creative Auditing Process

Powered by Xandr (Microsoft Advertising DSP), the creative auditing process on ad:personam is designed to ensure all ads meet platform standards for quality, content, and compliance. This process is highly automated, offering fast, accurate evaluations of your creatives.

Audit Phases:

1. No Audit:

   • This status means that your creative is on standby because the campaign has not yet been activated. The auditing process will not begin until the campaign goes live.

2. Pending:

   • After activation, the creative automatically enters the audit phase. Xandr’s system reviews your ad to ensure it complies with platform standards. Typically, this process is completed within one business day.

3. Approved:

   • If your creative passes the audit, it is marked as "approved." This status confirms that the ad meets all guidelines and is ready to be served to your target audience.

4. Rejected:

   • If a creative does not meet the required standards, it will be labeled "rejected" and will not be eligible for display. The rejection ensures that all ads adhere to platform guidelines for content quality and user experience.

While the process is generally efficient, creatives submitted late in the week (e.g., on Fridays or weekends) may experience delays due to scheduling.

Why Creatives Get Rejected

Common reasons for creative rejections include:

• Display Issues: Incorrect tag sizes or poor visual quality.
• Insufficient Branding: Missing or unclear logos and brand names, or inconsistencies between the ad and the landing page.
• Improper Brand Rotation: Ads showcasing multiple, unrelated brands.
• Click-Through Issues: Broken links or creatives that don’t lead to the expected landing page.
• Minimum Standards: Discrepancies between the creative’s offer and the landing page, or failure to meet the platform's content guidelines.
• Auto-refreshing: Creatives that automatically refresh or cause the page to refresh.
• Downloads and External Applications: Creatives or landing pages prompting unsolicited downloads or external application launches.

Troubleshooting Tips

To avoid rejections, follow these best practices:

• Match Branding: Ensure your creative and landing page share identical branding elements, such as logos and URLs.
• Verify Click-through Functionality: Check that the click-through action works correctly and leads users to the intended landing page.
• Align Offers: Make sure the offer in your creative is clearly reflected on the landing page and adheres to ad:personam's content standards.
• Review Content Standards: Make sure your creative meets ad:personam's quality and content guidelines to avoid rejection.

Help and Support

If your creative is rejected and you believe it’s an error, or if you need clarification, feel free to contact ad:personam’s customer support. We are committed to making the auditing process as smooth and transparent as possible, and our team is here to assist you in resolving any issues so your ads can be served successfully.