How to Create Native Ads

Native advertising is an effective way to engage your audience without disrupting their browsing experience. By blending in with the content of the platform, native ads provide a smoother, more integrated form of advertising. Here’s how you can create native ads on ad:personam.

Step 1: Choose Your Creative Type

Start by selecting “Native Ads” as your creative type. This option is designed for ads that complement the look and feel of the platform, providing a seamless user experience.

Step 2: Add Visual Elements

Visuals are key in creating native ads that grab attention while remaining non-intrusive.

1. Upload a Logo or Icon:
   • Ensure the logo or icon represents your brand effectively.
   • Specifications:
     • 300 x 300 pixels
     • 1:1 aspect ratio
     • JPG or PNG format
     • File size under 200 KB
2. Upload an Image:
   • Choose a visually compelling image that aligns with your ad content.
   • Specifications:
     • 1200 x 627 pixels
     • JPG or PNG format
     • File size under 1 MB

Step 3: Craft Your Message

Native ads thrive on concise, compelling messaging.

1. Ad Title:
   • Create a short, attention-grabbing title.
   • Limit: 25 characters
2. Body Text:
   • Provide a brief description of your product or service.
   • Limit: 100 words
3. Brand Name:
   • Mention your brand name in the "Sponsored by" field.
   • Limit: 25 characters

Step 4: Add a Call-to-Action (CTA)

Include a clear and concise CTA that drives user interaction.

1. CTA Text:
   • Keep the action concise and direct.
   • Limit: 25 characters

Step 5: Set the Landing Page URL

Insert the URL of the landing page where users will be redirected when they click your ad.

1. Requirements:
   • The URL must begin with “https://”.

Step 6: Submit Your Ad

After reviewing your native ad, ensuring all fields are filled out correctly, click Submit to finalize the process.

Optional: Third-Party Tracking Pixel

Similar to banner ads, you can integrate a third-party tracking pixel into your native ad for enhanced performance tracking. This will help monitor metrics like impressions and clicks.

Conclusion

Creating native ads on ad:personam is straightforward, and following these steps ensures your ad seamlessly integrates with its environment while still engaging users. Native ads provide a non-intrusive way to connect with your target audience, promoting a more positive user experience.